Here is an excellent article about when you can -- and can't -- get away with including a trademarked name in your online advertising. Do it the wrong way, and BAM! You're sued. Do it the right way, and you'll probably be safe.
Wouldn't it be nice if you could sit down with seven top SEO experts, and ask them what you should do -- or avoid doing -- on your website?
You're in luck!
Click here to see what the pros say regarding which SEO tactics no longer work, which underrated techniques are worth using and what the best advice is for SEO newbies.
Search Engine Optimization (SEO) companies are making a boatload of cash these days. Sometimes, they take credit for increased website traffic when, in fact, they had little or no role in it.
How can you tell when all this increased website traffic is due to changes in SEO strategies?
Here's a cool article which helps you answer this question.
Want an honest evaluation of your company's SEO efforts? Give us all call.
Unlike some marketing agencies, we'll give you the honest truth about the effectiveness of your SEO. FOR FREE.
Businesses need every advantage possible to gain an edge over their competition. You just never know when a specific strategy could break open an influx of new customers or clients.
So, here's a list of 100 marketing tips for you. Read, integrate and prosper!
Search-engine optimization, or SEO, is collection of strategies, tactics and techniques to increase the number of visitors to your website.
The theory is, the higher you rank in search engines (especially Google), the greater the chances people will want to check you out. By and large, this theory is true.
The desire for businesses to be ranked as high as possible in search engine results has spawned a whole new industry that, like any, can be filled with frauds.
Many times, I’ve seen business owners lament having paid thousands to an SEO consultant who hadn’t really done what it takes to propel a website higher in search-engine results.
Be wise. Be smart. Know what to ask for and look for in SEO providers:
You’ve invested a lot of money developing your website. It’s your first impression to the public. You may be staking all or a large portion of your company’s prosperity on it.
SEO is too important to leave chance. Do it the right way.
I didn't, when I stopped by a coffee shop on the way to work this morning.
Even worse: The woman at the counter couldn't say why it cost four times as much as the pretty-good Fred Meyer donuts down the street.
The real issue here is "pricing" -- process whereby a business sets the price at which it will sell its products and services.
Price your product too low, and you're not being fair to yourself. Price your product too high, and not only will you not make a sale, but you may not see that customer again...for anything!
I once had a client who charged about 1/3 more than they should have for a product they manufactured. Initially, sales were brisk as the low-hanging fruit bought the item. But within six months, sales were almost non-existent.
Another prospective client contacted me about 2-3 months ago with a terrific product. When I first met with him, I asked why his product cost about 50% more than his competitors, and asked for the data which showed that people would be willing to pay that extra amount.
Bottom line: If you have a product or service you're selling, ask at least a dozen people what they'd pay for it. Go online and see what others are charging.
And please...no $3.50 donuts!
This is an example of (IMO) top-notch marketing. It hits you with some facts, but really targets your heart.
I always wondered if Twitter was a marketing fad or fact.
This article has me wondering...