Here is an excellent article about when you can -- and can't -- get away with including a trademarked name in your online advertising. Do it the wrong way, and BAM! You're sued. Do it the right way, and you'll probably be safe.
You can succeed in the business world without dishonesty, greed, or unethical practices! CMS is committed to do business ethically and enthusiastically shares the message that ethical business is more effective and more profitable. Here's a link with more details.